How to write an affiliate review
By Brian Terry on Sunday, February 17th, 2008Writing a review on products you’re an affiliate to is a great way of becoming a successful Big Selling affiliate marketer.
The beauty of writing an affiliate review is it helps to establish you as an expert in the market place, it helps to give you credibility.
Your role is to act as a credible information provider of information people want.
Now another benefit of using this approach of writing an affiliate review and combining this with a series of optin forms positioned strategically throughout the review is you can use Google AdWords to help you drive traffic to this page.
At the moment Google is penalizing markers whose optin pages are low on content so including valuable information on your review web page is going to give you a huge advantage and improve your AdWords “quality score”.
Writing a great affiliate review is very simple when you know how, the review is essentially a short article that explains the benefits and drawbacks of the product you’re reviewing.
The biggest question to ask when writing reviews is do you own a copy of the product you’re reviewing?
Obviously if you own the product and have tried it out your credibility will be so much higher, but I realize that buying every product you review isn’t always possible when you’re first starting out.
Let’s assume you don’t own the product you’re reviewing in which case you need to consider things like:
1. How relevant is the product to the market (end customers)
2. What are the potential benefits to the market
3. Find other reviews about the product you’re reviewing, when you do this you can sometimes find useful pieces of information you might have otherwise overlooked.
4. What reputation has the product creator/owner for quality. If their reputation is great you can mention that what they’ve created before has been of excellent quality.
5. Search through the sales letter of the site for the product you’re reviewing looking for benefits and features you can mention in your review.
6. Search through forums and blogs for any other information you can find about the product.
Google.com can help you with this kind of research, just type in the “product name” + review or just search for “product name”. If there’s anything negative this is how you’re likely to find it.
7. Write to the people in the testimonials featured on the products sales letter to see if they can give you some feedback on the product.
8. Contact the product owner and just ask them for a review copy of the product you’re reviewing. You might have difficulty with this until you’ve established your reputation online, but it’s always worth a shot.
Eventually you could be in a situation where you have people approach you with a copy of the product for you to review.
The basic formula for writing an affiliate review is this:
1. Gather information
What are your impressions of the product before and after you bought it?
(Your answer):
(If you didn’t buy the product look for other reviews in forums and blogs, if you can’t find anything give your opinion based on the content of the products sales letter).
What are the top 7 things you learned from this product?
(Your answer):
What one thing did you find most useful?
(Your answer):
Who would benefit the most from this product, who is it not for?
(Your answer):
What was left out of the product?
(Your answer):
How quickly can this product help you?
(Your answer):
What other skills or tools do you need to get the most benefit from this product?
(Your answer):
Lastly can you recommend it?
(Your answer):
By writing out your answers you’re building the ideal structure to your affiliate review.
2. Flesh out your answers
Now just follow through with each of your questions adding to it some more with any other relevant information you might have.
Be sure to introduce the product you’re reviewing quickly.
Give a compelling reason for people to read your review, this could be a strong headline and/or you start with a major weakness.
By starting out on a negative note it’s easier to grab attention, it draws the reader in because it’s more compelling than this is a great product. When you do this be dire to spin it into a positive.
Keep your writing conversational balancing out the pro and cons in the same sentence or paragraph.
Add something personal about yourself because it helps people to warm to what you’re saying.
Make it clear that you’re recommending the product, how strong is your recommendation. Why not use a star or points system to show your rating of the product?
Lastly be sure to work in clear calls to action, tell people what it is you want them to do.
If you’re already a big selling affiliate I have a special offer for you…
The next 5 people who write a review on one of these products and use the formula I’ve given you above will get the product you’re reviewing for free.
www.BigSellingNiches.com/workbook.html
www.BigSellingConversions.com/onetime.php
Just add your review of one of the products above as a comment to this post and I’ll send you a copy of the product you’re reviewing free of charge.
Become a free Big Selling Affiliate Partner here
Get your Big Selling Affiliate links and stats here
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