Lead-Capture Systems that Present Your Affiliate Offer
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This is likely the one area where most new affiliates get confused, and there are several reasons for that confusion:
- It is possible to do affiliate marketing without your own site or lead capture system.
- Setting up a website and lead capture system requires technical knowledge that some people don’t have.
Let’s talk about the technical angle, first. Just how computer savvy do you need to be? If you are going the do-it-yourself route, you need to learn the following:
- How to register a domain name
- How to sign up for web hosting
- How to make your domain name point to your web host
- How to create a basic web page
- How to set up an ‘autoresponder’
While there’s not quite enough room in the report to explain each of these steps in depth, I can assure you that they are quite easy once you’ve seen how to do them.
Creating a web page, for example, is a lot easier these days because most web hosts offer a “what you see is what you get” type of site design software that looks and functions a lot like a word processing program.
Also, you’ve always got the option of finding someone more technically savvy to help you - maybe a neighbor, relative, friend or even a freelancer that you hire to do the whole set up for you.
Now, let’s talk about this idea of doing affiliate marketing without a website.
The thing to understand is that your affiliate is your key to earning commissions. That link needs to be somewhere on a website, but it doesn’t necessarily have to be your website.
For instance, let’s say you created a promotional video and uploaded it to you YouTube. There’s a ‘description’ area that you can fill in for the video, and this information appears on the page YouTube creates to serve your video.
If you want to do so, you could drop your affiliate link into that description area.
Any traffic going through your affiliate link there would be YouTube traffic. You’re basically ’stealing’ both their traffic and their website capabilities. Make sense?
Some affiliate marketers love doing this sort of thing, but there is a definite purpose to having your own website, and to capturing targeted leads.
Why We Use Websites and Lead Capture
The two primary reasons for having your own website are as follows:
- You can send whatever traffic to it you want, and control what that traffic sees when it arrives.
- You need a web site in order to put up your “lead capture form” for collecting the names and email addresses of your visitors.
Again, let’s look at why you’d want to do things this way. First, why do you want total control over your traffic? It is quite simple: if you control what your visitor sees, then you control what he thinks.
That sounds more Orwellian than intended, but it is an important truth.
First impressions are very important, and you’ll be a lot more successful in your affiliate business when you control what information your prospects see about the affiliate product you’re promoting, and when they see it.
Second, there’s the matter of “following up” with your visitors. If someone comes to your website, looks around for a few seconds and then leaves, you’ve lost a potential sale.
A certain percentage of your visitors are going to leave, but many of them would be happy to receive more information (follow ups) from you.
In order to send them that information, you have to have a way of contact them. That’s why you collect their names and email addresses.
By giving you that information, they indicate their interest in your information, and you can follow up on that via email.
Instead of losing the visitor (a potential customer), you can ’slow drip’ information to him in order to ‘pre-sell’ or persuade him towards buying a particular product.
This method works because people like to be sold to, when you do it right. Give them free information. Show them the benefits of the product you’re promoting. Make them focus on the solution or end result of owning the product.
The ability to follow up is the number one reason for an affiliate to own a website and lead capture system. You can prep your customer to be in a buying frame of mind before he reaches the merchant’s web site!
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