How To Generate More Sales, Profits & Commissions For ANY Affiliate Program With Incentive Marketing
By Brian Terry onDiscover how YOU can create an unfair advantage over all other affiliates, even if you don’t have a large mailing list, high-traffic website or industry-wide influence, by using exclusive free incentives to pull in profits like never before!
The average affiliate is desperate for some serious training in affiliate marketing. This series is for all affiliates who want more than a couple of banners, a handful of classified ads and an occasional rah-rah speech.
This series of blog posts is for you…
Let’s get started with a question that is going to define what you’re about to learn
Why do some affiliates sell more than others?
It’s not a trick question. Go ahead and think about it just for a second. In fact, grab a pen and some paper and jot down a few ideas. I’ll wait.
<5 Minute Break — Seriously, make your list>
OK, so you’ve got your list, right?
If nothing else, you made a mental list. And what are some reasons that you came up with for that question “why do some affiliates sell more than others?”
Did you respond with any of these answers…
Some affiliates sell more because they have a
…large mailing list.
Some affiliates sell more because they have a
…high traffic website.
Some affiliates sell more because they have a
…well known reputation.
Some affiliates sell more because they have a
…large advertising budget.
Some affiliates sell more because they have an
…influential network.
Some affiliates sell more because they have an
…unfair advantage.
Your list probably includes one or more of those answers.
And you’re not alone.
And you’re also not incorrect.
These are all plausible answers that explain why some affiliates sell more than others.
I want you to review that list again. And I want you to examine it, because there is an important common denominator in there that I want to point out.
Do you see it?
In EACH of the above listed reasons, the affiliate has a competitive edge over the average affiliate. Whether it is a large list or a high traffic website, the fact remains that many top affiliates aren’t competing on a LEVEL playing field.
They have something that the majority of affiliates do not have…
…an advantage.
Now, here’s the deal, my friend. I can’t wave a magic wand and get you a large mailing list. I can’t say “Abracadabra” and create a traffic jam at your website. And I can’t suddenly catapult your reputation to an exclusive “Who’s Who” status.
But, I can help you create an advantage.
And that’s what I want to share with you in Super Affiliate Strategies Volume 1. I want to teach YOU (yep, you!) how to create an advantage over other affiliates. I’m going to show you how to create an exclusive offer that is ONLY AVAILABLE THROUGH YOU.
That’s an advantage.
It’s an advantage because it can’t be found anywhere else. It’s an advantage because, if someone wants to take you up on your offer, then they MUST BUY THROUGH YOU.
We’ll get to that.
Offline marketers have been doing it for years — and it works great! o, why not follow their lead and use the same techniques online? A handful of folks are doing it, and sales are coming in like crazy…
Let me give you an example from the real world. Suppose you are looking to purchase a new car and you visit several different dealerships.
All of them have the EXACT same car that you are interested in purchasing. All are priced at the EXACT same price. Every factor is the same…
…except for one.
One of the dealerships offers you an incentive. If you purchase the vehicle from him, he will throw in a year’s supply of gasoline!
Now I ask you, which of the dealerships are you going to make your purchase from?
If you chose anyone but the dealer offering the free gasoline…
…you probably shouldn’t be on the road driving! :o)
Obviously, with all factors the same, you would want to make your purchase from the dealer who offered you MORE value for your money.
Affiliate programs are kind of like car dealerships - at least in one regard. Every affiliate in a particular program offers the EXACT same product at the EXACT same price. All factors concerning the affiliate program are basically the same for every affiliate.
So, who’s going to make the sale?
The one who offers the added incentive, that’s who!
The one who creates the advantage, the exclusive offer.
Why should anyone buy through YOUR affiliate link when there are potentially thousands of other affiliates promoting the same offer? Do you think it’s because you promoted the offer FIRST? You might be surprised…
Just a couple of days ago I received an email from one of my regular customers. He thanked me for sending him an email about a new product that I had begun promoting.
He explained that he was just about to buy the same product from someone else when he received my email.
Of course, I offered an INCENTIVE - a product of my own valued at the same amount of the product I was promoting.
He excitedly reported to me that he was going to purchase from ME instead of the other guy, SPECIFICALLY BECAUSE I had the extra bonus included in my offer.
A few minutes later his order came in.
Want to outsell other affiliates?
Want to outsell them even though you are all promoting the EXACT same product at the EXACT same price?
Want to create an advantage that levels the playing field with the “big boys” who have the large lists and large budgets?
Offer MORE!
You need to create an incentive. Some unique and exclusive reason why folks should order through YOUR affiliate link and not one of your competitors.
Folks tend to think that that whoever gets the word out FIRST about a new product will make the sale.
That isn’t always the case.
In fact, it could be just the opposite.
Research shows that it takes, on average, 7 exposures to an offer before someone actually makes a purchase.
Most folks receive the same, tired old “product announcement” email from a half dozen or more affiliates in the exact same 24 hour period.
They get home from work and find a slew of affiliates all wanting to make the sale on the new product.
Who will they buy from? (If they buy at all from this first batch of offers)
If 5 affiliates send out the standard email that their affiliate program manager gave them to send out as one of the “marketing materials” for the product, and 1 affiliate sent an email with a free high-quality offer attached for the same product…
..I’m guessing they’d go with the 1 affiliate who did things differently.
What do you think?
You’re probably thinking “give me that year’s supply of free gas for my new car!” Right?
You need to create an incentive, an unfair advantage over your competition. You need something that convinces folks to buy from you.
SIDEBAR: Here’s an interesting twist on things that I wanted to let you know. The idea of “incentive marketing” not only applies to NEW offers, but can even work to produce sales for older products.
For example: Jimmy D. Brown of http://www.InfoProfitShare.com put together a free eBook entitled “Killer Marketing Secrets Revealed” in order to produce sales for Ken Silver’s eBook Secrets manual that he had purchased reprint rights to sell. He offered it as a free bonus to anyone who ordered from him.
Ken’s product had been available for several years and was offered for FREE at several big sites like the Warriors.
Despite the fact that THOUSANDS of copies had been in circulation prior to him offering this deal, he sold hundreds of extra copies within just a few months.
MANY of those customers told him this: “I already had a copy of eBook Secrets, but it was worth buying again just to get the free copy of Killer Marketing Secrets Revealed.”
See how this works?
Don’t worry, you don’t have to come up with the idea on your own. I’m going to provide you with some *real* examples that you can use yourself. There are only a handful of folks out there who are using this information — so you’ll be getting in on the ground floor.
I can tell you this — don’t waste any time. This blog post will soon be on the screens of thousands of folks. And some of them will be your competition.
Don’t wait for them to beat you to the punch.
Put this plan into action. There are only 4 easy steps. Let’s get ‘em rolling with the next BigSellingAffiliates blog post…
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